I could be off-base, would guess that part of the issue is that his choice of names is also a keyword for every one of his competitors: "Timer." It's like tryin

I could be off-base, would guess that part of the issue is that his choice of names is also a keyword for every one of his competitors: "Timer." It's like trying to Google yourself if your name is "John Smith" -- good luck with that. On the other hand, "Apple Paltrow" will have no problem finding herself in the future. I could be wrong, but if I were him, I'd rename it to something like "SuperMegaTurboTimerDelux++"