Their goal is to redirect the people they have handling advertisers into projects for creating new content. Also, Mike tweeted (http://twitter.com/cwgabriel/sta

Their goal is to redirect the people they have handling advertisers into projects for creating new content. Also, Mike tweeted (http://twitter.com/cwgabriel/status/222718794798350336 http://twitter.com/cwgabriel/status/222718794798350336) "I don't want to spoil some of the un-lockables but if we aren't making projects for advertisers we are free to make projects for you." They clearly want to stop spending effort on ads altogether and spend it on new content for their readers, instead.