Mergers in business are like dating. You can't just throw random people in a room and expect that they're going to like one another. It's about establishing sha

Mergers in business are like dating. You can't just throw random people in a room and expect that they're going to like one another. It's about establishing shared context. Mergers happen because there is a shared vision that is greater than the two separate companies. Smart entrepreneurs look at the mission and identify the roadblocks to that. Business is a collaborative endeavor. There are very few times in business where there is no way out (and in those moments, it's simply that a thesis was incorrect). You can always run a new experiment. I am reminded of this fine line from Sasha Shulgin "There are no casual experiments." Too often startup folk seek the easy way out instead of the path of least resistance. Be like water.