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That’s not the question, though - it’s would they switch. Switching has significant friction, at least in people’s minds. You probably wouldn’t switch from ISP1
by rogerrogerr 2y ago
That’s not the question, though - it’s would they switch. Switching has significant friction, at least in people’s minds. You probably wouldn’t switch from ISP1 at $30/mo to ISP2 at $29.95/mo (with the same service) unless you’re irritated with ISP1 for other reasons. You might have chosen ISP2 if you were starting from scratch, though.
- drekipus 2y agoSo what does "better option" imply?
- rogerrogerr 2y agoBetter enough to overcome the switching cost.
- latexr 2y agoSo you agree the question is meaningless. If “better” means “better enough to overcome the switching cost”, then the answer to “would you switch ISP if you had a better option?” would by definition always be yes.