My initial reaction was that $1 million seemed low to replace their advertising revenue for a year. I don't know the site statistics, but they have a large sta

My initial reaction was that $1 million seemed low to replace their advertising revenue for a year. I don't know the site statistics, but they have a large staff, and are a very popular site. Gaming/entertainment is a solid area of advertising. Looking at their site though, they don't have a ton of ads, so I guess that helps explains it. And their primary source of revenue seems non-ads (expo, etc...), and probably see their site as their advertising/lead generation.