In general, I think trying to replace a word gets increasingly hard the longer the replacement is than the original (in terms of letters for writing and syllabl

In general, I think trying to replace a word gets increasingly hard the longer the replacement is than the original (in terms of letters for writing and syllables for speaking). I have a hard time imagining people being bothered enough by the current term to be willing to say something four times as long (or using five times as many characters-worth of space on the page in an era where online news is already struggling to keep people's attention).