I think one book you might want to read is: "Selling in a new marketspace: Getting Customers to Buy Your Innovative and Disruptive Products" http://www.amazon.

I think one book you might want to read is: "Selling in a new marketspace: Getting Customers to Buy Your Innovative and Disruptive Products" http://www.amazon.com/Selling-New-Market-Space-Innovative/dp/0071636102 http://www.amazon.com/Selling-New-Market-Space-Innovative/dp... One other book that is considered a classic is "Crossing the chasm" http://www.amazon.com/Crossing-Chasm-Marketing-Disruptive-Mainstream/dp/0060517123/ref=sr_1_1?s=books&ie=UTF8&qid=1341939682&sr=1-1&keywords=crossing+the+chasm http://www.amazon.com/Crossing-Chasm-Marketing-Disruptive-Ma...