I still think this is not cheap enough for the amount of storage you're getting. I'd love this service to displace products/services like crashplan where safely

I still think this is not cheap enough for the amount of storage you're getting. I'd love this service to displace products/services like crashplan where safely storing stuff becomes more of a live backup process so to speak. At this current price point most people really can't afford to back up their media in its entirety. I don't really mean pirated stuff either, I'm talking about home movie raws, photo dumps from DSLRs or even point and shoots. I think sitting on top of Amazon is really hurting their pricing and for a company of their scale and funding they should be looking into custom/owned data centers to drive down the price even further.