There are a lot of people who seem to think that zero-sum economics is how businesses work when it couldn’t be farther from the truth. For example, if I open a

There are a lot of people who seem to think that zero-sum economics is how businesses work when it couldn’t be farther from the truth. For example, if I open a bar downtown it may attract 100 customers. But if two entrepreneurs open two bars next to each other, they might attract 300 customers between them. The same can apply to entire market segments.