3 ms·
I've seen it used both ways, "next best thing" is one of those phrases at least in American English that is highly context-dependent.
by _heimdall 2y ago
I've seen it used both ways, "next best thing" is one of those phrases at least in American English that is highly context-dependent.
- lolinder 2y agoWhich still makes it a bad choice for marketing copy. They want something that isn't likely to be misinterpreted, and I've never seen that phrase used to mean "next big thing", only "second best".