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Related: there is a small college in NYC named "LIM", which used to stand for "Laboratory Institute of Merchandising." A few years back they updated their brand
by seanw265 2y ago
Related: there is a small college in NYC named "LIM", which used to stand for "Laboratory Institute of Merchandising." A few years back they updated their branding and now the name quite literally stands for nothing.
They are just "LIM" now. A former acronym, reduced to a mononym.
- anamexis 2y agoIt's the same for KFC (the fried chicken chain). It officially no longer stands for anything, they're just called KFC.
- dylan604 2y agoReebok => RBK The trend to be meaningless is a confusing decision to me. Guess it's a good thing that's not my department
- emmelaich 2y agoThen I think they went back? At least in Australia, in 2019.
- rascul 2y agoSays "Kentucky Fried Chicken" on the web site though. https://www.kfc.com/ https://www.kfc.com/