Interestingly, Amazon bypasses the problem by just using the serial number as part of the name: "Apple iPad MD328LL/A (16GB, Wi-Fi, White) NEWEST MODEL by Apple

Interestingly, Amazon bypasses the problem by just using the serial number as part of the name: "Apple iPad MD328LL/A (16GB, Wi-Fi, White) NEWEST MODEL by Apple" So, regardless of intent, people will find a way to use precise labels, especially on secondary markets.