If you can't describe in concrete terms what makes your product special, it's likely that you simply don't have a special product. What drove you to create it i

If you can't describe in concrete terms what makes your product special, it's likely that you simply don't have a special product. What drove you to create it in the first place? What unfulfilled need did you see? I know not everyone is good at marketing or communication, but this shouldn't be a difficult question to answer directly and without fluff.