It's not a bad bet. 180 million monthly active users. Skews young, average user mid 20s. Consider that a a lot of video games are crowing about having a few 10

It's not a bad bet. 180 million monthly active users. Skews young, average user mid 20s. Consider that a a lot of video games are crowing about having a few 10K's of concurrent online players. Minecraft, 180M per month, been doing numbers like this for years. This generation (20somethings and younger) generally loves selfie opportunities with their favorite characters, that drives a huge amount of interest in existing parks like Disney, Universal etc. Of course the Minecraft characters don't have brand recognition like Mickey or the Minions. Yet. But those 180M are way more deeply engaged with Minecraft than they are with any movie character. If you were going to pour money into building that character recognition, or try any number of other tweaks to the theme park formula, Minecraft's a viable place to start just due to the scale.