As a Norwegian just above 30, I guess I'm a bit outside. But my impression is that most people don't pirate movies or music to the same extent we did when I was

As a Norwegian just above 30, I guess I'm a bit outside. But my impression is that most people don't pirate movies or music to the same extent we did when I was younger. What's being pirated now is often live sports. Watching Premier League costs about $75 a month. Why? Do the multi-millionaire soccer players really need that much? What happens with the sport when a whole generation of new fans can't afford to watch? I also wanted to watch the Alpine World Cup today, but due to weird licensing issues with winter sports from Austria it's not on any channel I can buy.