I think it's simply evolution - things that get attention will have the most attention, by definition. People copy and vary the things that get attention and h

I think it's simply evolution - things that get attention will have the most attention, by definition. People copy and vary the things that get attention and hit upon new and better attention getting strategies. Mukbangs and prank videos are the natural state of social media - in other words. Social media companies could do work to suppress intellectually unstimulating content - and then they would be replaced by social media companies that did not. I just don't see what the issue is. If you turn off mukbangs it's not like the viewers are going to read Dostoevsky or invent a cure for cancer or something. They are going to do their next most preferred activity - watch reality TV until you turn that off, gossip with their friends, etc. Some people like to do the class of activity that mukbangs are a member of. Rather than try to "cure" them we should make sure they have access to an unlimited stream of mukbangs - cause why not? In the short term they'll be satisfied, we'll be rich, and technological advancement will continue - until we're all in a VR heaven on a server in the Dyson Sphere in the sky.