FTFA: > Attorney General Paxton is investigating a possible coordinated plan or conspiracy to withhold advertising dollars from certain social media platforms

FTFA: > Attorney General Paxton is investigating a possible coordinated plan or conspiracy to withhold advertising dollars from certain social media platforms by pressuring advertisers not to purchase online advertising space. Although companies are free to choose when and where they want to advertise, a conspiracy among companies along these lines can result in harm to competition and may violate the Texas Free Enterprise and Antitrust Act of 1983. The civil investigative demand requests documents and information related to WFA [World Federation of Advertisers] and its sub-organization known as the Global Alliance for Responsible Media (“GARM”) organizing their membership to potentially boycott social media platforms that are deemed to violate their “Brand Safety Standards.” It doesn't seem so far fetched that an organization called Global Alliance for Responsible Media would support a boycott of platforms they don't think are their brand of "responsible". If they coordinated that boycott, then they could be in actual trouble.