The Mac Pro takes this a step further: it doesn't even say "Mac Pro" on itself anywhere, even in fine print on the back. Most people probably couldn't tell you

The Mac Pro takes this a step further: it doesn't even say "Mac Pro" on itself anywhere, even in fine print on the back. Most people probably couldn't tell you if they were looking at a PowerMac G5 or a Mac Pro, unless they'd used one long enough to remember which drive bays and I/O ports they have (or took the side off to see if it has the giant "G5" CPU covers). The new (Retina) Macbook Pro does the same: the label is gone, at least from the front. I assume this is to make it less 'technical' and more 'appliance'-like: apart from some (old / non-mainstream) hi-fi equipment, no electronic item in my kitchen or living room has a model number visible during normal use, only a brand name or logo.