3 ms·
Yeah but look at Windows Phone, Xbox, and Zune. I think they're very capable of evolving and innovating when their product has competition. Balmer and his manag
by ChrisNorstrom 14y ago
Yeah but look at Windows Phone, Xbox, and Zune. I think they're very capable of evolving and innovating when their product has competition. Balmer and his management style still needs to go but the main reason they didn't innovate with Windows is because they had no reason to.
They didn't change Windows because there was no serious competitor to it and they were in a position of "there's no reason to change we're not losing sales". Now that there's competition they're in a position of "If we don't change we will lose sales" which is a huge motivation.
Just look at their Xbox brand which they grew so well they surpassed Sony's PS3. Having competition has motivated Microsoft to innovate incredibly well. No one can deny that the Xbox brand, especially Xbox live, is a huge success in both sales and in innovation. Just look at how much they've changed the Xbox 360 alone. From the dashboard, the the UI, the target demographic, the addition of the Kinect controller, gamer tags, avatars, and the look and style of the console itself. Xbox live did so well it forced Sony & now Nintendo to finally innovate their own online services.
Same with the Zune. It was a commercial failure because they launched at a time when stand alone mp3 players where on their way out and smart phones were in. But everyone I know who had a Zune loved it. When it started it wasn't anything worth mentioning but MS evolved it into an elegant, sleek, beautifully creative device and (its few) users loved and praised it.
So Microsoft is definitely starting to change and evolve. They're surrounded by competition and have no choice but to get the creativity flowing AND shipping.