Not everything needs to be computerized and completely automated. You're allowed to just... use human labor. Sure, if every phone call requires an operator tha

Not everything needs to be computerized and completely automated. You're allowed to just... use human labor. Sure, if every phone call requires an operator that doesn't scale. Okay, so we now have automatic routing. But having a receptionist to route company requests, which may be complex and may not map nicely, still makes sense. It's a human operator, and you pay them. So what, it's a small expense.