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The air purifier review site Housefresh dug into why sites like theirs were seeing less traffic back in the spring, and it amounts to a handful of companies buy
by Electricniko 2y ago
The air purifier review site Housefresh dug into why sites like theirs were seeing less traffic back in the spring, and it amounts to a handful of companies buying up popular magazine/blog brands and using them as affiliate farms that cross-post to sites within their networks of brands to boost visibility:
https://housefresh.com/how-google-decimated-housefresh/ https://housefresh.com/how-google-decimated-housefresh/
On HN here:
https://news.ycombinator.com/item?id=40239811 https://news.ycombinator.com/item?id=40239811
And their previous article mentioned in that post generated a lot of discussion on HN:
https://news.ycombinator.com/item?id=39433451 https://news.ycombinator.com/item?id=39433451
- pickledoyster 2y agoIf an air purifier review site is publishing research on their search traffic and affiliate site rings, I feel it's safe to say that their specialty is in seo, not air purifiers.
- viraptor 2y agoI think that's unfair. They could've hired someone to analyse this, or maybe it's just run by people who work other gigs too. I can post about dance and in-depth http traffic optimisation - people know more than one thing.
- pjc50 2y agoEverything is like this. If you want to sell a nonzero quantity of a generic product, you have to be an expert in advertising and SEO.