I was replying Daeken's comment on why $300 seems to be a high number. This number is not representative of average spent by a majority of users but that's what

I was replying Daeken's comment on why $300 seems to be a high number. This number is not representative of average spent by a majority of users but that's what most people assume when they hear "average $300 of monthly revenue per user". For you to maximize your revenues, by all means go after the whales as that's where the money is. I worked in online gambling industry for a number of years and have seen this happen quite a few times. I.e. an online casino with about 12000 of active users had 85% of its revenues generated by a dozen (as in less than 12) high-rollers.