Amazon has clearly demonstrated for decades now that design is not in their DNA. Amazon.com, mobile apps, Prime Video, AWS, their design has always been borderl

Amazon has clearly demonstrated for decades now that design is not in their DNA. Amazon.com, mobile apps, Prime Video, AWS, their design has always been borderline good enough to not be problematic, I've never seen a "beautiful" Amazon design, and I've seen several that have made the products actively harder to use. It's clearly something the entire organisation doesn't value, and in many ways that's fine. It's a trade-off that they have made one way consistently, and I applaud them for the consistency. To look at it another way, Apple are similarly consistent in the opposite direction and sometimes to their detriment. The problem is that I don't want to hang an ugly webapp on my wall, and I imagine I'm not the only one. This is something where design is so intrinsically linked to its value that I don't think Amazon can manage it. Just on the first product photo there are like 3-4 different drop shadows on 7 boxes. The weather is shown in two different places. Half the screen is an ad.