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I've always loved the flavor of Apple's dissonant marketing. Invest in progressive advertisement that puts educated liberal customers in the back of your pocket
by talldayo 2y ago
I've always loved the flavor of Apple's dissonant marketing. Invest in progressive advertisement that puts educated liberal customers in the back of your pocket, while wining-and-dining Donald Trump behind closed doors. It wouldn't be insidious if it didn't work flawlessly.
- lxgr 2y agoAssuming your assumptions are true: Where's the cognitive dissonance?
- talldayo 2y agoYou don't have to assume anything: https://www.reuters.com/article/technology/trump-says-he-is-having-dinner-friday-with-apple-ceo-cook-idUSKCN1V624K/ https://www.reuters.com/article/technology/trump-says-he-is-... The cognitive dissonance is that "Mother Nature" would not fraternize with a company that treats oil barons like welcome bedfellows. The progressive marketing image that Apple promotes is insanely dilapidated when cross-examining the values they promote in real life. > Assuming they have something like morality seems absurd. That's the ultimate grab-bag defense of morally indefensible businesses. You could say that about Meta or Google but I'll be damned if they don't have dissonant marketing too. It's not worth taking this personally when I'm just highlighting a proven fact. Apple could sell liberal customers a concealed firearm, and they'd all rush out to buy it because MKBHD and Snazzy Labs said it fired nicely compared to the Glock 18.
- lxgr 2y agoThat seems more like a cognitive dissonance some people might have about Apple then, not one of Apple. I personally use their products but have absolutely no illusions about them somehow being "the good guys". They're a for-profit corporation with interests and aesthetic preferences that sometimes do, and sometimes don't, overlap with mine. Assuming they have something like morality seems absurd.
- from-nibly 2y agoThere is no dissonance with Apple only their customers.