Although it's tempting to say that CL should make an investment in these 3rd party sites - the most direct solution is for CL to say "We'll license the content

Although it's tempting to say that CL should make an investment in these 3rd party sites - the most direct solution is for CL to say "We'll license the content for 30% of your equity". Cash element of zero : CL has already invested in making a site that has the raw content that everyone wants.