> An honest question here: is it actually a walled garden you want or is it an extra layer of security that the walled garden provides? Definitely the latter,

> An honest question here: is it actually a walled garden you want or is it an extra layer of security that the walled garden provides? Definitely the latter, with the App Store being is one of many elements of that. It's that old marketing adage: People don't want to buy a drill, they want to buy the ability to make holes. And really, they want to buy the ability to hang a picture of their family on the living room wall, to install a shelf for their daughter's awards, etc.