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gbattle's comment in the article is gold, possibly the single most useful thing I've ever read on making pitches. For those who didn't read it yet, gbattle pro
by dsrguru 14y ago
gbattle's comment in the article is gold, possibly the single most useful thing I've ever read on making pitches. For those who didn't read it yet, gbattle provides a strict template for wording one's mission statement in a highly descriptive yet highly concise manner. The point isn't that your optimal mission statement should use the exact wording of the template, but rather that if you're unable to produce a mission statement using the exact wording of the template, either you don't understand your product well enough to bring it to market or your product has serious issues that need to be addressed immediately.
- prawn 14y agoThought the same and wish I could upvote you more. HN comment readers, if you are rushed for time and don't think you'll bother even clicking through to the blog entry, here is the best takeaway from either blog or gbattle's comment: -- ...mission statement exercise that I stole from famed marketer/author Marty Neumeier... o WHAT: (productname) is the ONLY_________ o HOW: that _________________ o WHO: for _______________________ o WHERE: in ________________________ o WHY: who ___________________________ o WHEN: in an era of __________________.