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==I've suspected that the manufacturer has been actually encouraging this story. == It is an explicit part of their marketing. This [0] excellent advertisement

• kreeben 2y ago
  In Sweden it goes 1. eat rotten herring (which you'll not enjoy, because it's rotten fish, yo) 2. clean your palette with a disgusting shot of home made malört spirits (or aquavit, equally disgusting) 3. goto 1 until your drunk 4. get laid Very, very, very few people ever reaches step 4.
  • apelapan 2y ago
    Most commonly it is pickled herring. I don't think rotten herring is a thing in any broader circles. Homemade bäsk is usually much better than factory made Bäska Droppar, if you enjoy the taste of wormwood more than just being slapped in the face with artificial bitterness and sugar. Of course, if you hate the taste of fish, pickled things and spirits in general, you are unlikely to enjoy any of it.
    • seasnake 2y ago
      Surströmming is not pickled but rather fermented
      • apelapan 2y ago
        Also not quite the same as rotten! And, I would hazard a guess that the consumption ratio of inlagd-sill to surströmming is at least 1000:1, maybe 100000:1.
  • internet_points 2y ago
    Aquavit equally disgusting? I guess I should try malört :) Aquavit with beer chaser and https://en.wikipedia.org/wiki/Pinnekj%C3%B8tt https://en.wikipedia.org/wiki/Pinnekj%C3%B8tt is a great Christmas dish (but I would die if I didn't keep it to Christmas)
• sli 2y ago
  The liquor store I go to here in Chicago has a small Malort ad on a pole that says "These pants aren't going to shit themselves."