Or, perhaps like most creative endeavors, can be endlessly-fiddled. It's an interesting idea - not sure I'd buy into it though. The 'no retry' thing is a bit me

Or, perhaps like most creative endeavors, can be endlessly-fiddled. It's an interesting idea - not sure I'd buy into it though. The 'no retry' thing is a bit meme-y. The second creative can prototype, I don't think there's a particular bespoke 'thing' - why involve the first? If I want something low-investment/effort, there's Fiver/whatever. This seems to rely on the idea that this person will truly give you the best... when I think it's more interchangeable than they're presenting.