There's more on the new image here: https://www.autocar.co.uk/car-news/new-cars/jaguar-reveals-new-logo-and-branding-ev-reinvention https://www.autocar.co.uk/c

There's more on the new image here: https://www.autocar.co.uk/car-news/new-cars/jaguar-reveals-new-logo-and-branding-ev-reinvention https://www.autocar.co.uk/car-news/new-cars/jaguar-reveals-n... The new logo made me think of Slazenger.