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I don't understand. It's a colorful extremely short Ad. What are people upset about? Car manufacturers made weird branding since forever, what's special about t

I don't understand. It's a colorful extremely short Ad. What are people upset about? Car manufacturers made weird branding since forever, what's special about this one? Are people being upset about a car ad featuring people in "odd" clothing? Or that it doesn't feature a car in it? Does that somehow break their expectation about what a car branding ad should be? I think the disconnect here is that I'm European and cad ads at least in northern/western Europe has for decades been about branding, not cars. A car ad could be 30 seconds long and feature a car for 1 second, the remaining time focusing on a girl playing with a cat (or whatever), the ad could often be featuring only women etc. As soon as I traveled to the US or southern/central/eastern Europe though, car ad videos were more obviously directly targeted at men, featuring the car for 90% of the video, if someone is driving in the ad it's a man, and having a deep male voice describe how great the car is. I think this is basically a northern European car ad, discovered by people in the US or elsewhere... I wonder though what "what a stupid company" or "you just killed the brand" etc means? Literally, what are they implying? That someone would see an ad like this and NOT buy the car because of it because it smells too woke?

InDubioProRubio 2y ago
Its about selling out a whole society model and the brewing backlash to that going for lightning rods of "intelligent business behaviour damaging the emotional brand" .
- alkonaut 2y ago
  I don't understand the society model thing. What model? And does that model exist in reality? I guess my question put more simply is: is this about a car brand being perceived as being "woke" or not?
  - soco 2y ago
    I assume many are US people, used to half-assed tanks depicted as dark and manly road killers, being upset that a "car" can mean in other places something colorful and able to park on a small town street without blocking it.
HelloNurse 2y ago
Most people simply have an expectation of cars, and specifically an attempt at better cars than the mediocre ones that motivated such a renewal and rebranding initiative. The fairly strange brand image that this home page projects can be all over the spectrum from "bold" and a good fit for memorable advertisements to worse than New Coke; without cars it is impossible to tell, and this blindness is itself a very serious problem that adds to the lack of announcements of new products.
- alkonaut 2y ago
  But this is the equivalent of showing a picture of a car under a black cloth and the text "coming soon". It has the date 2dec 2024. It's a teaser. Obviously there will be cars. I somehow don't think all those angry youtube comments would have been equally angry if it was a video with trees. Or wild jaguars. I think they're upset about it being people with slightly norm-breaking woke-ish appearance. But I'm not sure, that's why I'm asking.

InDubioProRubio 2y ago

Its about selling out a whole society model and the brewing backlash to that going for lightning rods of "intelligent business behaviour damaging the emotional brand" .

alkonaut 2y ago
I don't understand the society model thing. What model? And does that model exist in reality? I guess my question put more simply is: is this about a car brand being perceived as being "woke" or not?
- soco 2y ago
  I assume many are US people, used to half-assed tanks depicted as dark and manly road killers, being upset that a "car" can mean in other places something colorful and able to park on a small town street without blocking it.

HelloNurse 2y ago

Most people simply have an expectation of cars, and specifically an attempt at better cars than the mediocre ones that motivated such a renewal and rebranding initiative. The fairly strange brand image that this home page projects can be all over the spectrum from "bold" and a good fit for memorable advertisements to worse than New Coke; without cars it is impossible to tell, and this blindness is itself a very serious problem that adds to the lack of announcements of new products.

alkonaut 2y ago
But this is the equivalent of showing a picture of a car under a black cloth and the text "coming soon". It has the date 2dec 2024. It's a teaser. Obviously there will be cars. I somehow don't think all those angry youtube comments would have been equally angry if it was a video with trees. Or wild jaguars. I think they're upset about it being people with slightly norm-breaking woke-ish appearance. But I'm not sure, that's why I'm asking.