6 ms·

This is not going to end well. They YouTube video comments are brutal. At least they're 'copying nothing' from other car brands I guess. https://www.youtube.c

This is not going to end well. They YouTube video comments are brutal. At least they're 'copying nothing' from other car brands I guess. https://www.youtube.com/watch?v=HMnYpL0GQfA https://www.youtube.com/watch?v=HMnYpL0GQfA

JumpCrisscross 2y ago
I guess on the flip side, how many of those comments are from anyone in Jaguar’s market? Jaguar is a luxury brand. It doesn’t seem dismissibly stupid for it to act like other luxury brands as opposed to Toyota.
- hackermanai 2y ago
  > Jaguar is a luxury brand. Jaguar is not a luxury brand
  - jansan 2y ago
    It's a brand for expensive products.
  - MrSkelter 2y ago
    No one poor buys a new Jaguar. People who buy used jaguars do so in part for status. Being a luxury brand isn’t anything to do with quality. Cadillac is a luxury brand and also not very good.
- PeterStuer 2y ago
  Jaguar was a luxury brand. They lost their A-list status years ago.
  - JumpCrisscross 2y ago
    Do they still position themselves as a luxury product? I know two people who own Jaguars, and they certainly treat them like luxury objects. (They were also probably buying high-end lines, if those existed at the time.)
alkonaut 2y ago
I don't understand. It's a colorful extremely short Ad. What are people upset about? Car manufacturers made weird branding since forever, what's special about this one? Are people being upset about a car ad featuring people in "odd" clothing? Or that it doesn't feature a car in it? Does that somehow break their expectation about what a car branding ad should be? I think the disconnect here is that I'm European and cad ads at least in northern/western Europe has for decades been about branding, not cars. A car ad could be 30 seconds long and feature a car for 1 second, the remaining time focusing on a girl playing with a cat (or whatever), the ad could often be featuring only women etc. As soon as I traveled to the US or southern/central/eastern Europe though, car ad videos were more obviously directly targeted at men, featuring the car for 90% of the video, if someone is driving in the ad it's a man, and having a deep male voice describe how great the car is. I think this is basically a northern European car ad, discovered by people in the US or elsewhere... I wonder though what "what a stupid company" or "you just killed the brand" etc means? Literally, what are they implying? That someone would see an ad like this and NOT buy the car because of it because it smells too woke?
- InDubioProRubio 2y ago
  Its about selling out a whole society model and the brewing backlash to that going for lightning rods of "intelligent business behaviour damaging the emotional brand" .
  - alkonaut 2y ago
    I don't understand the society model thing. What model? And does that model exist in reality? I guess my question put more simply is: is this about a car brand being perceived as being "woke" or not?
    - soco 2y ago
      I assume many are US people, used to half-assed tanks depicted as dark and manly road killers, being upset that a "car" can mean in other places something colorful and able to park on a small town street without blocking it.
lambdaone 2y ago
Have you considered the possibility that the ad is deliberately intended to stir up controversy, putting the brand in people's minds and priming people to pay more attention when they actually launch the new car range?
- hackermanai 2y ago
  their website looks shady too, like eu bag scam websites
- Cumpiler69 2y ago
  Mass shootings also stir up controversies. That doesn't mean brands being associated with them would make for better sales.
renewiltord 2y ago
Oh no, not the YouTube comments. If you ever need to sell a $70k car you have to satisfy the 16 year olds with a $50/week allowance. Otherwise you’ll never sell anything.
- hennell 2y ago
  True. No one with money ever uses YouTube. Or posts on YouTube. Or makes car buying moneyfrom YouTube. I've also never seen any car ads on YouTube because why would you bother advertising your brand to 16 year olds? They're just going to stay young and poor forever, we need to focus on marketing to wealthy adults who idolised our brand since they were kids...
  - renewiltord 2y ago
    Oh we’re trying to sell to one of the 100 influencers who make enough money to buy a car from YouTube, eh?
deleted 2y ago
[deleted]
pjc50 2y ago
If it's copying anything it's the United Colours Of Benneton series of ads from the nineties.
Cumpiler69 2y ago
>They YouTube video comments are brutal. Why do you think Youtube removed the dislike counter?

JumpCrisscross 2y ago

I guess on the flip side, how many of those comments are from anyone in Jaguar’s market? Jaguar is a luxury brand. It doesn’t seem dismissibly stupid for it to act like other luxury brands as opposed to Toyota.

hackermanai 2y ago
> Jaguar is a luxury brand. Jaguar is not a luxury brand
- jansan 2y ago
  It's a brand for expensive products.
- MrSkelter 2y ago
  No one poor buys a new Jaguar. People who buy used jaguars do so in part for status. Being a luxury brand isn’t anything to do with quality. Cadillac is a luxury brand and also not very good.
PeterStuer 2y ago
Jaguar was a luxury brand. They lost their A-list status years ago.
- JumpCrisscross 2y ago
  Do they still position themselves as a luxury product? I know two people who own Jaguars, and they certainly treat them like luxury objects. (They were also probably buying high-end lines, if those existed at the time.)

alkonaut 2y ago

I don't understand. It's a colorful extremely short Ad. What are people upset about? Car manufacturers made weird branding since forever, what's special about this one? Are people being upset about a car ad featuring people in "odd" clothing? Or that it doesn't feature a car in it? Does that somehow break their expectation about what a car branding ad should be? I think the disconnect here is that I'm European and cad ads at least in northern/western Europe has for decades been about branding, not cars. A car ad could be 30 seconds long and feature a car for 1 second, the remaining time focusing on a girl playing with a cat (or whatever), the ad could often be featuring only women etc. As soon as I traveled to the US or southern/central/eastern Europe though, car ad videos were more obviously directly targeted at men, featuring the car for 90% of the video, if someone is driving in the ad it's a man, and having a deep male voice describe how great the car is. I think this is basically a northern European car ad, discovered by people in the US or elsewhere... I wonder though what "what a stupid company" or "you just killed the brand" etc means? Literally, what are they implying? That someone would see an ad like this and NOT buy the car because of it because it smells too woke?

InDubioProRubio 2y ago
Its about selling out a whole society model and the brewing backlash to that going for lightning rods of "intelligent business behaviour damaging the emotional brand" .
- alkonaut 2y ago
  I don't understand the society model thing. What model? And does that model exist in reality? I guess my question put more simply is: is this about a car brand being perceived as being "woke" or not?
  - soco 2y ago
    I assume many are US people, used to half-assed tanks depicted as dark and manly road killers, being upset that a "car" can mean in other places something colorful and able to park on a small town street without blocking it.

lambdaone 2y ago

Have you considered the possibility that the ad is deliberately intended to stir up controversy, putting the brand in people's minds and priming people to pay more attention when they actually launch the new car range?

hackermanai 2y ago
their website looks shady too, like eu bag scam websites
Cumpiler69 2y ago
Mass shootings also stir up controversies. That doesn't mean brands being associated with them would make for better sales.

renewiltord 2y ago

Oh no, not the YouTube comments. If you ever need to sell a $70k car you have to satisfy the 16 year olds with a $50/week allowance. Otherwise you’ll never sell anything.

hennell 2y ago
True. No one with money ever uses YouTube. Or posts on YouTube. Or makes car buying moneyfrom YouTube. I've also never seen any car ads on YouTube because why would you bother advertising your brand to 16 year olds? They're just going to stay young and poor forever, we need to focus on marketing to wealthy adults who idolised our brand since they were kids...
- renewiltord 2y ago
  Oh we’re trying to sell to one of the 100 influencers who make enough money to buy a car from YouTube, eh?

deleted 2y ago

[deleted]

pjc50 2y ago

If it's copying anything it's the United Colours Of Benneton series of ads from the nineties.

Cumpiler69 2y ago

>They YouTube video comments are brutal. Why do you think Youtube removed the dislike counter?