My experience with potential investors is that it's helpful to have a general order in your head, but you should also be prepared to jump around. I've heard thi

My experience with potential investors is that it's helpful to have a general order in your head, but you should also be prepared to jump around. I've heard this advice from other YC startups as well. It helps to start by framing your problem space and audience. That's where a story and empathy can come in. But there are people who will "get it" right away and jump right into your product, without ever asking about anything else. Then there are those who will be laser-focused on your business model and spend the entire time talking about that. And I've spoken to some who know my market well and just want to hear about our competitors and how we are different. It all comes down to understanding your audience, speaking to your audience, and addressing the topics they care about. At least, in terms of an interview with an incubator (or potential investor). And most importantly, be prepared for anything.