... yet the Outback is still around and the PT Cruiser is not. Why? Well, the Outback has a thousand tiny details that add up to make it a very useful vehicle

... yet the Outback is still around and the PT Cruiser is not. Why? Well, the Outback has a thousand tiny details that add up to make it a very useful vehicle, while the PT Cruiser was all about exploiting nostalgia and finding regulatory loopholes to create/increase profit margin. It's almost like there is a lesson to be learned. Make a "cheap" electric car worth buying, and people will buy it.