I would also recommend a quick read of http://www.amazon.com/Karma-Cola-Marketing-Mystic-East/dp/0679754334/ref=sr_1_1?ie=UTF8&qid=1341848365&sr=8-1&keywords=ka

I would also recommend a quick read of http://www.amazon.com/Karma-Cola-Marketing-Mystic-East/dp/0679754334/ref=sr_1_1?ie=UTF8&qid=1341848365&sr=8-1&keywords=karma+cola http://www.amazon.com/Karma-Cola-Marketing-Mystic-East/dp/06.... It'll give you a perhaps old, but still relevant list of signs to watch out for.