As an audiophile, I could see why some would see this as a horrible thing. But I'm not really worried. McIntosh has been a higher end Bose for a while now. The

As an audiophile, I could see why some would see this as a horrible thing. But I'm not really worried. McIntosh has been a higher end Bose for a while now. They live on their brand name and their blue glow, but amplifiers and dacs, really most electronics, have been a solved problem. And that solution has been slowly dropping in price for a while now. McIntosh's gear has barely moved, which is because they're way more fashion over function. Bose, if they're smart, will leave the brand intact and use their connections with car manufacturers etc to make them more prevalent. But, there's already such a huge margin on their products, I think it'll be a while before they try and cannibalize that for profit.