3 ms·

> “There are places today where the Bose brand probably can’t go. Lamborghini is a great example of that,” Snyder said. “You really want the very best kind of c

> “There are places today where the Bose brand probably can’t go. Lamborghini is a great example of that,” Snyder said. “You really want the very best kind of cutting-edge technology to be in those luxury or highest-performing vehicles.” I get why they want to be in cars like Lamborghinis. People who buy a car like that have no problem spending a lot on the sound system. But the cars are so noisy inside when driven, you aren't going to be able to tell a McIntosh system apart from an AC Delco.

vlan0 2y ago
Exactly! The sound quality cannot be appreciated in a vehicle like that. The exhaust and engine notes will muddy that easily.
- ashleyn 2y ago
  Electric vehicles are more in vogue for this segment, and they already simulate the engine sound anyway. Without that it would be relatively quiet at highway speed. Presumably the design of the audio system would take this into account and either not play the simulated engine sounds or adaptively mute them when the radio is playing.
  - xnx 2y ago
    > they already simulate the engine sound anyway. Without that it would be relatively quiet at highway speed. Aren't tires the dominant source of cabin noise at highway speeds, so about the same for electric and ICE vehicles?
    - vlan0 2y ago
      In your everyday car, yes. But not a Lambo. That V10/V12 is gonna scream.
snarf21 2y ago
It is more important to claim you have the best and most expensive sound system in a car than to actually get those results while driving. Most people don't drive these cars over 80 and never race 0-60 but knowing it could and bragging about it is the luxury cost.
xela79 2y ago
> I get why they want to be in cars like Lamborghinis. People who buy a car like that have no problem spending a lot on the sound system. But the cars are so noisy inside when driven, you aren't going to be able to tell a McIntosh system apart from an AC Delco. actually, those high end cars have excellent noise insulation, you you are definitely going to appreciate high end audio speakers, in fact the motor engine is muffled something too much... Think I read somewhere where they overdid the sound insulation in a prototype leading to issues changing gears and running the engine in the red cause it couldn't be heard anymore . Using active noise cancelletion inside the cabin https://www.businessinsider.com/how-luxury-car-brands-use-automotive-sound-design-stay-competitive-2020-9#:~:text=Also%20known%20as%20noise%20cancelation,in%20order%20to%20generate%20a https://www.businessinsider.com/how-luxury-car-brands-use-au...
MrSkelter 2y ago
Lamborghini sell a ton more SUVs than anything else. Cars are an emotional purchase. People are buying a lifted station wagon and telling themselves they are in a racing car. A big booming hifi can be demoed by anyone. Handling cannot and will not. Good sound is appreciated on the commute to work and school run where SUVs actually live.

vlan0 2y ago

Exactly! The sound quality cannot be appreciated in a vehicle like that. The exhaust and engine notes will muddy that easily.

ashleyn 2y ago
Electric vehicles are more in vogue for this segment, and they already simulate the engine sound anyway. Without that it would be relatively quiet at highway speed. Presumably the design of the audio system would take this into account and either not play the simulated engine sounds or adaptively mute them when the radio is playing.
- xnx 2y ago
  > they already simulate the engine sound anyway. Without that it would be relatively quiet at highway speed. Aren't tires the dominant source of cabin noise at highway speeds, so about the same for electric and ICE vehicles?
  - vlan0 2y ago
    In your everyday car, yes. But not a Lambo. That V10/V12 is gonna scream.

snarf21 2y ago

It is more important to claim you have the best and most expensive sound system in a car than to actually get those results while driving. Most people don't drive these cars over 80 and never race 0-60 but knowing it could and bragging about it is the luxury cost.

xela79 2y ago

> I get why they want to be in cars like Lamborghinis. People who buy a car like that have no problem spending a lot on the sound system. But the cars are so noisy inside when driven, you aren't going to be able to tell a McIntosh system apart from an AC Delco. actually, those high end cars have excellent noise insulation, you you are definitely going to appreciate high end audio speakers, in fact the motor engine is muffled something too much... Think I read somewhere where they overdid the sound insulation in a prototype leading to issues changing gears and running the engine in the red cause it couldn't be heard anymore . Using active noise cancelletion inside the cabin https://www.businessinsider.com/how-luxury-car-brands-use-automotive-sound-design-stay-competitive-2020-9#:~:text=Also%20known%20as%20noise%20cancelation,in%20order%20to%20generate%20a https://www.businessinsider.com/how-luxury-car-brands-use-au...

MrSkelter 2y ago

Lamborghini sell a ton more SUVs than anything else. Cars are an emotional purchase. People are buying a lifted station wagon and telling themselves they are in a racing car. A big booming hifi can be demoed by anyone. Handling cannot and will not. Good sound is appreciated on the commute to work and school run where SUVs actually live.