Solopreneur here. For me, email marketing works, but in my experience, it works best when it's personal, casual, and highly targeted. This year, I actually had

Solopreneur here. For me, email marketing works, but in my experience, it works best when it's personal, casual, and highly targeted. This year, I actually had a prospect thank me for a cold email I sent him. He said in his 20-year career, had had never gotten one that was so helpful. Of course, that was nice, but the metric I'm most concerned with is sales -- and yes, they lead to those as well. The best ones, like the "best in my 20 years" one, have been the result of a lot of research, hand-crafting prospect lists based on what I believe are their exact needs, then writing a message that speaks to those needs. I'll add since this is HN: I have no course to sell and my startup isn't mentioned or linked anywhere. I'm just writing to share what's worked for me.