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> No amount of marketing can make people buy a car they simply cannot afford. And yet here we are and marketing has convinced people in the US to borrow $1.6 t
by blitzar 2y ago
> No amount of marketing can make people buy a car they simply cannot afford.
And yet here we are and marketing has convinced people in the US to borrow $1.6 trillion to buy cars they cant afford.
- MisterKent 2y agoAfford doesn't mean the same thing as able to pay for in cash right now. Otherwise you'd say people can't afford houses, when you really mean people can't afford / are unable to get a mortgage that will cover their house. Nobody forced these people to take our loans. The auto industry bends to trends, it doesn't create them. The fact is, with or without marketing, people want nice things. And people have historically been willing to buy them on credit/loans. At least for our current capitalist society, that seems to be ab inherent feature.
- blitzar 2y ago> Afford doesn't mean the same thing as able to pay for in cash right now. I believe there is an ad guy from the 1960's (an old pro copywriter, a Greek, named Teddy) who managed to convince the world of just that.