5 ms·

I once headed up content marketing for a small online publisher. It's a horrible job. You spend half your day trying to come up with clever headlines of an arti

I once headed up content marketing for a small online publisher. It's a horrible job. You spend half your day trying to come up with clever headlines of an article you've at-best skimmed and the other half trying to game traffic sources like reddit or fark or harassing other sites for a back-link. Content is too cheap. Supply is enormous (huf po alone does 1000 posts a day!). So, it's a race to the bottom with everyone producing crap. It'll eventually get so bad that a larger market will open up for for-pay content like the nytimes where you're guaranteed some level of quality. I think the traditional pubs who can weather the storm will do just fine once we reach this point.

wslh 14y ago
May be what we need are new discovery tools? currently search engines, and social media are the main discovery tools. I think that the long tail is longer than it would "need" to be. There are excellent resources but difficult to find. I can think of new tools that can help: - Sentiment analysis for the masses implemented by a major search engine - Focused Web Crawlers - Tools to analyze authority in small communities. Currently authority rankings give information about high popularity
sharkweek 14y ago
reminds me a bit of the Ali G clip where he suggests a newspaper headline be "WAR BEGINS" on the front page, and "with a w" on the following page http://www.youtube.com/watch?v=6H6OULO5R4Y http://www.youtube.com/watch?v=6H6OULO5R4Y