The history of radio/telegraph gives us an idea of what happens when everyone suddenly gets Broadcast/mass communication/1-All messaging capability. Which is wh

The history of radio/telegraph gives us an idea of what happens when everyone suddenly gets Broadcast/mass communication/1-All messaging capability. Which is what Social Media has given everyone. There was similar chaos back then due to 'frequency overlap' and broadcast rights wars. There were no tech standards. Literally anyone (who could afford it) could build a transmitter and start Broadcasting. Unlicensed pirate radio and massive interference was the norm. Very similar to what social media produces with massive noise and everyone screaming louder and louder or furiously repeating themselves to get noticed. It lead to the creation of the FCC, spectrum management and licensed broadcasters. Then Claude Shannon showed up and gave us a framework to think about signal to noise. This again had a huge effect on how we manage Broadcast spectrum. Today we don't have an FCC for social media and rather than a Shannon's theory we have an Attention Economy - or a Global Attention Allocation system which hides how social media breaks Shannon's Information theory. So we get info overload, polarization, echo chambers, attention being bought, sold, captured, stolen and squandered. And everyone is focused on who is capturing the most attention. Not on what history has already taught us. People who are serious about doing something have to look at the history of Broadcasting. Don't work on stuff or with people who don't know the history.