Print publications have four options when it comes to their digital side: 1.) Publish the exact same content 2.) Publish some of the print content, but only a

Print publications have four options when it comes to their digital side: 1.) Publish the exact same content 2.) Publish some of the print content, but only a fairly low percentage 3.) Create separate digital content 4.) Same content, put it behind a paywall Newspapers have typically gone for 1 or 4, because if you do 2 then people will go somewhere where they can get all the news, and 3 seems like a waste of money to them. Magazines generally go for 2 (e.g. Esquire) or 3 (e.g. Wired). These options make more sense to them than to newspapers because... well option 2, there's no "people will just go to a site that has all the news", because it's all custom content - another site might have more content, but it won't include any of the same content. Option 3 because they feel that if they just put the magazine's content online they can't make enough money, and it will lose them money with people reading it and not buying the magazine, on the other hand they don't want to miss out on digital money, so they essentially launch a new product there, under the same name.