Colin, I have a tremendous respect for you and I love your product. But you have to understand that hedge funds do not care about 'saving money' as much as the

Colin, I have a tremendous respect for you and I love your product. But you have to understand that hedge funds do not care about 'saving money' as much as they care about 'making money'. So yes, they will go to crazy lengths to shave microseconds off their order times but they will not try to save a penny while they are conducting their business. From their perspective, when they see a product priced in picodollars their immediate reaction is that this is not a product for them. They want to use best in class product and they have learned over the years that the best in class product costs money, lots of it. So even though Tarsnap is best in class, they will ignore it because it is priced too low. For their back up service, they want to pay thousands of dollars and get a guarantee from the vendor that they will be their if shit hits the fan.