It's certainly my hope to be cost effective, but I understand the worry and I'm sorry that you had that experience with the PMs of that time. At the end of the

It's certainly my hope to be cost effective, but I understand the worry and I'm sorry that you had that experience with the PMs of that time. At the end of the day, I see my target customers as those who aren't interested in running their own infrastructure and having to manage availability and durability (in memcached case, things like needing to pre-warm the cache). I understand that it still may be possible to be more cost effective if you're willing to trade off ease of use for dealing with those other concerns.