In case you have been living inside a barrel for the last few years, there's an all-out performance war in the mobile system-on-chip space going on at the momen

In case you have been living inside a barrel for the last few years, there's an all-out performance war in the mobile system-on-chip space going on at the moment. Phone and tablet manufacturers pretty much expect everyone to be pushing out a new chip every 6 months and there's a huge fight over who gets the most design wins the next generation. The fight is not only about !/$, it's more and more about !/W these days. Benchmarks are also relevant to customers who like games or other heavier stuff on their tablets. Then there's a bunch of low-end Android tablets that are simply too slow to be used for anything. So the high-perf tablets and phones want to distinguish themselves from that.