Cart abandonment is one of the most frustrating challenges eCommerce store owners face. Imagine this: you’ve spent time, effort, and money bringing customers to

Cart abandonment is one of the most frustrating challenges eCommerce store owners face. Imagine this: you’ve spent time, effort, and money bringing customers to your site. They’ve browsed your products, added items to their cart, and are just one step away from completing their purchase—only to leave without buying. Why does this happen?