4 ms·
Things may shift in the future, but at the moment, it's the regional guys who are going under. The local guys are getting bought by Warren Buffet. This is bec
by brandnewlow 14y ago
Things may shift in the future, but at the moment, it's the regional guys who are going under. The local guys are getting bought by Warren Buffet. This is because the local guys still have their "effective monopoly" over local advertising in their communities.
http://www.fool.co.uk/news/investing/2012/05/28/why-buffett-is-buying-newspapers.aspx http://www.fool.co.uk/news/investing/2012/05/28/why-buffett-...
The regional guys and the guys covering large cities are the ones getting hammered hardest right now because they're being exposed as not being "essential reading" for any one thing.
In Chicago, for instance, the Chicago Tribune covers Illinois state politics, but the real wonks turn to insider blogs like Capitol Fax for that news. So Tribune's not needed for that.
Sports? ESPNChicago.com and all the Chicago-focused sports blogs have them beat there for resources and depth.
City Hall news? They're untouchable there...but who wants to buy ads against that content? And who really wants to read it other than local wonks and older people who own homes.
Entertainment? People find out what's going on from massive sites like FB, Twitter, Yelp, you name it.
And on and on. So a paper like the Tribune is left with a great brand, lots of exclusive content, and the ability to out-execute just about any of their competitors at anything it wants in terms of quality. But none of that matters so much to consumers who have tons of more convenient options.
Meanwhile, the internet hasn't really figured out hyper local yet, with the exception of Topix.com, which is huge in small towns. Everyblock might get there, and even Reddit eventually as geographic subreddits continue to grow.