"The unthinkable scenario unfolded something like this: The ability to share content wouldn’t shrink, it would grow. Walled gardens would prove unpopular. Digit

"The unthinkable scenario unfolded something like this: The ability to share content wouldn’t shrink, it would grow. Walled gardens would prove unpopular. Digital advertising would reduce inefficiencies, and therefore profits. Dislike of micropayments would prevent widespread use. People would resist being educated to act against their own desires. Old habits of advertisers and readers would not transfer online. Even ferocious litigation would be inadequate to constrain massive, sustained law-breaking... Journalism has always been subsidized." From Clay Shirky's essay, "Newspapers and Thinking the Unthinkable" http://www.shirky.com/weblog/2009/03/newspapers-and-thinking-the-unthinkable/ http://www.shirky.com/weblog/2009/03/newspapers-and-thinking...