> that means they instantly got the logo, understood its structure, with no distraction. We didn't get that it was supposed to be a logo or a brand though. La

> that means they instantly got the logo, understood its structure, with no distraction. We didn't get that it was supposed to be a logo or a brand though. Labels like this look like placeholders. They leave you feeling empty and convey a sense of amateurishness. These do provoke a visceral response. It's not an "Oh!", nor even an "oh?", but rather an "oh..." The "brand guidelines" will be broadly disrespected since the mental threshold for brand awareness is higher than the entropy of a square.