That is mostly right, with the caveat that customer.io is trying to go upmarket too now. https://playbooks.hypergrowthpartners.com/p/picking-your-lifecycle-mar

That is mostly right, with the caveat that customer.io is trying to go upmarket too now. https://playbooks.hypergrowthpartners.com/p/picking-your-lifecycle-marketing https://playbooks.hypergrowthpartners.com/p/picking-your-lif... I wrote this up about a year ago for a more comprehensive perspective for companies series A+